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Louie offers a free guide that walks business owners through the five questions to ask before spending money on Facebook ads. A look-a-like audience is a group of people with the same characteristics and virtual behaviors as the original audience. This reduces the amount of money it costs for ads because business owners can reach the right audience rather than everyone on Facebook. Facebook is a huge company with over 2 billion users worldwide but, more than anything, Facebook is a data company.
Louie believes Facebook ultimately has good intentions with that data, though mistakes will happen as Facebook learns to live up to its responsibility. Keep in mind, social media is a relatively young industry and both company and consumers are still learning. For entrepreneurs, Facebook helps business owners find the audience to present their ads that are most likely to be interested in their product or service.
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In response to current events, Facebook disabled a form of advertising called partner categories. This means that Facebook will no longer use third-party data aggregators for target marketing purposes. Thus, Facebook is only using the data that Facebook collects. Facebook is also becoming more transparent.
Even before the recent scandal, it beta tested View Ad in Canada. View Ad lets users see all the ads a business is running from its business page. This feature lets users better understand the messaging of a business.
As with any technological growth and changes, there are bound to be issues. Geoffrey Macnab. Tech news. Tech culture. News videos. Explainer videos. Sport videos. Money transfers. Health insurance. Money Deals. The Independent Books. Voucher Codes. Minds Articles.
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How Niche Entrepreneurs Can Flourish With Gay Facebook Ads
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